Big Purple Box - Creative Design

As of Janaury 2014 there are around 861,379,000 registered host names, which is an increase of around 350,000 compared to December 2013. However, the number of active websites recorded in January 2014 actually contracted by around 4 million to just over 180,000,000 - in other words, that's still a lot. In this sea of content, images, videos, and social media, it’s easy, as someone with a struggling website, to feel overwhelmed. That said, there is no greater tool your business or brand can have than a website that both promotes your product or service while adding value to your readers’ experience. By generating awesome content and engaging traffic tools to expand your reach, you can boost website traffic while simultaneously establishing yourself as a trustworthy member of the digital community. Here are 6 quick, creative, DIY ways to improve your website traffic. 1. Optimize your content for search engines To increase the visibility of your website and boost traffic, inco...

Let’s get back to basics. The most important function of metadata is not the ability to influence rankings, but its ability to encourage your content to make the best first impression possible. The Big 3 social networks all allow marketers the ability to provide metadata specific to the channel and therein lies the opportunity to provide titles, descriptions and pictures that resonate directly with your audience in a given channel.     Adoption of New Metadata The Common Crawl , which is an incredible resource that all SEOs should be at least mindful of, has developed a microsite called the Web Data Commons where they identify trends extracted from the Common Crawl corpus. Schema.org , the new vocabulary that search engines have forced us to learn without providing too much immediate benefit, appeared in 43.05% of the 1,811,471,956 typed entities that appeared in the 3,005,629,093 URLs on the 40,600,000 domains that make up the August 2012 Common Crawl Corpus. As yo...

Getting Started Check if your site is in the Google database.
If your site is new or you are still building the site, add your site as soon as possible. It can take up to a month to see your site turn up in Google. This is a rough estimate, as the time period is steadily diminishing. You will turn up much quicker if you are linked to a site which is frequently ‘spidered’ by Googlebots; little robot-scripts that index the internet page-by-page. These robots, which search engines send out, are variously called ‘spiders’, ‘bots’, ‘crawlers’, etc. Google spiders in particular are called Googlebots. There are different types of bots. A freshbot, for example, visits you on a regular basis if you make frequent updates. The advantage of being visited by freshbots is that your updates can appear in Google on a daily basis: something of a positive version of catch-22. The more content you add, the more often you are visited. This leads to the importance of adding content. This is discussed in ...